Digital Design and Technology Agency
www.sjmprofessional.com
Client: St. Jude Medical
Project: Global Physician Portal
Headquartered in St. Paul, Minnesota USA, the $3.3 billion medical device company employs approximately 12,000 people worldwide, with products sold in more than 100 countries. St. Jude Medical develops medical technology and services that focus on putting more control into the hands of those who treat cardiac, neurological and chronic pain patients worldwide. Their product portfolio includes implantable cardioverter defibrillators, cardiac resynchronization therapy devices, pacemakers, electrophysiology catheters, mapping and visualization systems, vascular closure devices, structural heart products, spinal cord stimulation and deep brain stimulation devices.
How We Helped
St. Jude medical needed a web portal focused on the doctors and cardiac professionals to educate and provide relevant research and support for their products. Automatic provided a highly customized re-branded portal built on Microsoft SharePoint and integrated into supporting systems. The project included a UI study and analysis which resulted in an easy to use, rich functional site, including news, events and education, videos, white papers, illustrations, journal articles, reference guides, instructions, etc. For launch, an enhanced demo “walk through” of the site was mailed with a professional starter pack to cardiac professionals throughout the USA. This resulted in high adoption rates from the traditionally low use professionals, and was a showcase site for both St. Jude Medical and Microsoft.