Digital Design and Technology Agency
www.myownbusinessinstitute.com
Client: My Own Business Institute
Project: National Website Design
The My Own Business Institute is an initiative focused on providing information and resources primarily to women with home-based businesses. The Institute understands that every woman is different and every business’ needs change, often day to day. Supporting and motivating women with business primers, expert videos, tips, and the tools and resources women need to fuel their home-based business is the Institute’s goal.
How We Helped
The challenge to Automatic was to build a cost effective, robust site that would appeal to a broad female demographic, empower women with home-based businesses, and that could absorb a significant expansion of content within 12 months after launch. The site achieves these goals by positioning the Institute as an entrepreneurial thought-leader and providing female home-based business owners with rich content, powerful visuals, and user-friendly navigation. The site is elastic and includes rotating background imagery, streaming video, and testimonials. Automatic creatively designed the site in PHP on a MODx framework.