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Automatic Corporation
800 The Mark Lane, Suite 1406
San Diego, CA 92101
Tel: 619.255.8005
Fax: 619.342.4069

Email: grow@automaticcorporation.com

Automatic Corporation Digital Design and Technology Agency

color.jafrausa.com

Automatic Corporation
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Client: JAFRA Cosmetics

Project: National Website Design

JAFRA Cosmetics, founded in Malibu, California, has 550,000 worldwide Independent Consultants making it one of the world’s largest producers of cosmetics today. With annual sales in excess of half a billion U.S. dollars, JAFRA has a worldwide product portfolio that encompasses skin and body care as well as spa products, color cosmetics, and fragrances, which JAFRA produces using only high-quality natural ingredients and state-of-the-art manufacturing facilities.

How We Helped

JAFRA challenged Automatic to design, in only 10 days, an online, fully featured Little Black Book of Color website that would complement their printed materials. JAFRA and Automatic, working as a team, completed the project on time and on budget. The site is constructed in JQuery (to make it iPad and iPhone compatible), includes brilliant imagery and flip book technology, and eliminates the need for cumbersome lists and product keys through the extensive use of rollovers.