Digital Design and Technology Agency
www.greenandblacks.com
Client: Cadbury - Green & Black's
Project: National and International Website Redesign
Green & Black’s is a worldwide organic chocolate confectionary brand owned by Cadbury. The brand is known for its devotion to making the best organic chocolate products on the market – from organic farming methods to all-natural ingredients. The brand appeals to chocolate lovers of all ages.
How We Helped
Green & Black’s was looking to dramatically improve its U.S. site and to reflect the elegant brand story and product quality. Automatic not only designed the new site but also added in significantly more content and new imagery around the organic story. The end result is a rich and engaging website that reinforces the positioning of the brand. The site’s success in the U.S. led to adoption of the site in the home U.K. market and nine other countries around the world.