JAFRA Cosmetics Launches "The Little Black Book of Color" Website Developed by Automatic in Record Time

February 16th, 2011

JAFRA® Cosmetics International, Inc. USA (JAFRA USA) announces the online launch of The Little Black Book of Color, http://color.jafrausa.com/. Developed in English and Spanish, the site supports the launch of JAFRA’s professionally inspired Color Line. Touted as the ‘next generation of beauty,’ JAFRA Color features new sleek packaging, scientifically proven formulations, and fabulous shades.

The site, developed by Automatic in only 10 days, complements published materials, is iPad/iPhone compatible, and includes vivid imagery, flip book technology, and color swatch identification with rollover capability. Leah Cadavona, JAFRA’s Director of Marketing, was thrilled with the result, stating, “We couldn't believe how easy and simple the development process was. Automatic took the bull by the horns and quickly brought our JAFRA branding and creative concept to life digitally. They built and tested the site in record time to meet our schedule.”

The Little Black Book of Color is integral to the understanding, sale, and success of JAFRA Color.  The Little Black Book of Color replaces the typical JAFRA Cycle Brochure that usually features special promotions and new launches with a vivid representation of the entire color line. Connie Tang, President of JAFRA USA, remarked, “It is important that we support our Consultants and Clients not only with traditional printed materials but web based support as well. Automatic really made it happen for us.” 

Created for women across generations and cultures, JAFRA Color is a spectacular and luxurious color line with global appeal. Les Kocsis, Automatic’s CEO, commented about the site, “I feel great about the final result. The imagery is spectacular and the technologies used to bring the site to life really complement the Color Line.”

ABOUT JAFRA Cosmetics International, Inc.
JAFRA Cosmetics was founded in Malibu, California in 1956 by Jan and Frank Day with the vision of providing women with world-class products and business opportunities.  In 2004, the privately held JAFRA joined the Vorwerk Group, a German-based, multi-billion dollar international direct sales company, represented in over 60 countries worldwide.

JAFRA’s 550,000 worldwide Independent Consultants make it one of the world’s largest producers of cosmetics today.  With annual sales in excess of half a billion U.S. dollars, JAFRA has a worldwide product portfolio that encompasses skin and body care as well as spa products, color cosmetics, and fragrances, which JAFRA produces using only high-quality natural ingredients and state-of-the-art manufacturing facilities.  JAFRA products are manufactured using a brand new $30 million manufacturing facility which came on-line in Queretaro, Mexico in early 2010.  JAFRA products are sold globally in 18 countries including Latin America, North America, Europe, and now Asia.  For more information, please visit www.jafrausa.com.

ABOUT AUTOMATIC Corporation
Automatic is a progressive digital company focused on strategy, creative design and software for rich and experiential websites. We work with companies of all sizes, from small independent firms to large global corporations. Regardless of company size, the end result is always the same - a breakthrough website design with superior quality. Automatic is based in San Diego, California and more information is available by visiting http://www.automaticcorporation.com.