April 2nd, 2012

Southern California digital agency, Automatic, creates a breakthrough web experience for the leader in upscale Mexican casual dining.

With their thirst for innovation and fanatical attention to every aspect of the dining experience, it was clear to Automatic that creating another traditional website was simply not enough for El Torito Grill (a subsidiary of Real Mex Restaurants) and what was needed was a standout website that brings the restaurant to life online.

Automatic studied numerous restaurant websites, and then looked at all the ‘marquis’ websites from other top digital agencies, and we saw a blaring commonality – that web design was stuck in 2-D and relegated to static technologies. The El Torito Grill site offers many engaging elements, such as, rotating imagery throughout the site, hot spots, Easter eggs, pan navigation, and advanced sound design, and others, where consumers feel a part of the restaurant and can almost taste the food. “This is a huge step in creating a world-class website experience for our guests. We literally rethought every aspect of the guest interaction and believe the new site will convey the upscale feeling and experience that guests find at El Torito Grill”, said Julie Charvat, Vice President – Marketing at Real Mex Restaurants.

Additionally, Automatic developed a mobile specific website and a social media application, with custom created features to allow El Torito Grill to provide targeted tools and messaging to their customers. Kyle Nakayama, Social Media Specialist at Real Mex Restaurants said, “Our customers, like the El Torito Grill brand itself are sophisticated and upscale. As such they expect modern tools and technologies. The new mobile site and our Facebook page will allow us to communicate to our customers like never before”.

The website, mobile site and social media applications are all implemented in a Content Management System (CMS) environment and controls content dynamically through customized software for specific El Torito Grill requirements. “The new site leverages our robust and scalable infrastructure to develop a rich, engaging user experience that will allow us to innovatively incorporate new technologies to enhance and grow El Torito Grill's website presence over time,” said Les Kocsis, CEO of Automatic.

The work for El Torito Grill enables Automatic to showcase what we believe to be the next evolution of website development. It’s the difference between looking at still pictures and then comparing that experience with a great movie. You can see for yourself by visiting http://www.etgrill.com.

ABOUT AUTOMATIC

Automatic is a progressive digital agency focused on website strategy, creative design and development to build and manage rich websites & other related digital solutions. We work with companies of all types, industries and sizes on B2C and B2B projects. Regardless of company or organization, the end result is always the same - a breakthrough website design with superior quality. Automatic is based in San Diego, California and more information is available by visiting http://www.automaticcorporation.com.