Immersive Viewer Experience™ (IVX™)

There is a significant global trend in creating websites that provide the visitor with an experience that is more like watching television, a movie or playing a video game, rather than just clicking links and reading copy. Automatic has invented a rich-internet application tool which allows for the management of a dynamic “life like” experience on a website. Specific to very rich media, IVX is a friendly website “plug-in” working beside any Content Management System (CMS).

The Problem

Many agencies have created fantastic “life like” sites with amazing design and user experience. The richer the visual experience, the harder it is to update, change, and leverage into other campaigns. On top of that, the original idea was never put together with changes “in mind” and many times it is simply easier for the company to start over with a fresh rebuild costing time and money.

The Solution

Immersive Viewer Experience (IVX) Software is a “next generation” immersive editor tool that allows for easy adjustment of rich and dynamic media in immersive website designs. The software makes it easy to create web lifelike “experiences” with deep engagement unavailable in page clicking “visits”. It uses multiple technologies and has many features such as video on video, pan-navigation, hot spots, ambient sound, flash, etc. It is designed to sit alongside “any and all” Content Management Systems (CMS) and/or Digital Asset Management Systems (DAM) but requires none to operate.

To see this experience visit http://www.thecheesecakefactory.com

The IVX Software Editor

IVX transforms websites into a campaign tool as the editor panel allows the marketing department to control site changes, without any dependency on the IT department or an external agency. Even if an external agency is charged with implementing updates, IVX will make the task easier and faster. The IVX editor panel was designed for use by anyone with basic computer skills.

IVX is a patent pending technology and only available from Automatic.