Compelling Design & Messaging
Essential to a world-class digital presence is powerful, engaging, and eye-popping creative design. At Automatic, we believe that great design married with inspirational copy can take an ordinary brand experience and make it a powerful moment that inspires consumers to act.
Our websites and digital initiatives start with an in-depth brand-planning and discovery phase. We develop a complete understanding of the target consumer. From our Strategic Insighting, we uncover the Experiential Differentiators – those brand elements that create a defining experience. We then identify the Brand Genetics that become the foundation for great creative work.
Automatic provides impactful design, copywriting that captures brand voice and application, and sophisticated user interface design. We deliver breakthrough creative solutions that engage and motivate your consumers and site visitors to a course of action.
The next evolution in website development is experiential web design. Automatic is a leader in this field with our IVX™ – Immersive Viewer Experience™ – technology. Average processors are now big enough, video cards stream fast enough, and connection speeds are quick enough to provide a new type of experience on the web. Imagine being in the restaurant, in the coffee bar, or in the store. Being in the experience is the next evolution of the web – and Automatic has pioneered new compression algorithms, buffering technology, and analytic tracking tools through blazing fast flash objects that make the dream possible.